A McGraw-Hill Advertising Classic

"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in "The Art of Writing Advertising,"

Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

• ISBN: 0071410937
• ISBN-13: 9780071410939
• Author : Denis Higgins
• Category : Business & Economics - Business Writing
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 1/1/2003
• Publisher Imprint: McGraw-Hill
• Price ($AUD): $26.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability