"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." --"Advertising Age

"Words That Sell is "the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers."

• ISBN: 0071467858
• ISBN-13: 9780071467858
• Author : Richard Bayan
• Category : Business & Economics - Advertising & Promotion
• Edition Description : Revised & Expan
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 3/1/2006
• Publisher Imprint: McGraw-Hill Companies
• Price ($AUD): $29.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability