Strategic Planning: A Practical Guide for Competitive Success (with Sama[ Spreadsheets CD-ROM)

Stanley C. Abraham

Strategic Planning: A Practical Guide for Competitive Success (with Sama[ Spreadsheets CD-ROM)

First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then youall test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, itas also a big help during test time as well.




  • Please note that all prices are in Australian dollars
  • Some titles may be subject to availability