First analyze, then strategize. STRATEGIC PLANNING: A PRACTICAL GUIDE FOR COMPETITIVE SUCCESS and its accompanying spreadsheets CD-ROM gives you all the information on the formulation phase of the strategic management process in single-service firms. Then youall test your ideas and "work the numbers" to see if you're on the right track. Because it's both practical and easy-to-use, this is the business strategy textbook that not only prepares you for your next job, itas also a big help during test time as well.