New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way(R) to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.

Discover how to Set a realistic ad budget Define and position your message Identify and target your audience Create great ads for every medium Make an emotional connection Use "ad speak" effectively

• ISBN: 0470045833
• ISBN-13: 9780470045831
• Author : Gary Dahl
• Category : Business & Economics - Advertising & Promotion
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 1/1/2007
• Publisher Imprint: For Dummies
• Price ($AUD): $35.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability