Anticipate the needs of your customers and launch your new product or service successfully

Know the insider secrets, get your products to market, and make money!

Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.

Develop your NPD strategy

Generate ideas forproducts and services

Understand what your customers really want

Keep projects on track

Have effective cross-functional teams

Collaborate with global partners

• ISBN: 0470117702
• ISBN-13: 9780470117705
• Authors : Robin Karol and Beebe Nelson
• Foreword by : Geoffrey Nicholson
• Category : Business & Economics - Project Management
• Language : English
• Format:  Paperback
• Publication Date: 5/1/2007
• Publisher Imprint: For Dummies
• Price ($AUD): $35.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability