Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

Know your customer's needs

Handle budgets and forecasts

Recruit and retain top people

Understand Sarbanes-Oxley

Be a successful negotiator

• ISBN: 0470194294
• ISBN-13: 9780470194294
• Authors : Kathleen Allen and Peter Economy
• Category : Business & Economics - Management Science
• Language : English
• Format:  Paperback
• Publication Date: 1/1/2008
• Publisher Imprint: For Dummies
• Price ($AUD): $35.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability