Inside Yahoo!
Reinvention and the Road Ahead

" No company better reflects the zeitgeist of the Internet bubble than Yahoo!, which grew from a part-time hobby cataloging Web sites to a $130 billion media company to just another dot.com struggling to remake its business model– all within a span of seven years. Karen Angel walks readers through the company’ s history, which is less about geeks and technology than it is about making technology less geeky (i.e., more accessible) to regular people. Along the way, the company’ s founders, David Filo and Jerry Yang, learned many invaluable lessons. Inside Yahoo! is not only an interesting book but also an important one."
— Adam L. Penenberg, investigative journalist and coauthor of Spooked: Espionage in Corporate America

" Inside Yahoo! is a drama about people, but it also describes how Yahoo! the brand reflected the impact of the Internet. Initially perceived as a fad, it soon became a part of our lives so that now i

• ISBN: 0471007935
• ISBN-13: 9780471007937
• Author : Karen Angel
• Category : Business & Economics - Corporate & Business History - Strategies
• Language : English
• Format:  Hardcover - Search for other formats
• Publication Date: 4/1/2002
• Publisher Imprint: John Wiley & Sons
• Price ($AUD): $46.95


• Usual Dispatch Time: 7 - 10 days

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