Gaining Influence in Public Relations: The Role of Resistance in Practice

Bruce K. Berger and Bryan H. Reber

Gaining Influence in Public Relations: The Role of Resistance in Practice

This volume explores power and influence in and around public relations practice. Using studies and research in public relations, organizational communication, management, and social movement disciplines, the authors construct a framework for theorizing


Book of the Lea's Communication (Paperback) series



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