Public Relations Leadership Strategies is a smart and intriguing volume that focuses on the strategies essential for successfully shaping the roles of today's public relations industry leaders. Featuring CEOs from some of the nation's leading public relations firms, this book offers invaluable perspectives on common issues such as: achieving a global mindset, creating a company vision, developing and implementing growth strategies, and defining market goals and expectations. Each author outlines the elements necessary to maintain a balance between understanding industry basics, building and motivating a creative team, and establishing and nourishing alliances with both new and existing clients. These executives define tactics that have been imperative to their own success and daily practice, and that will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today as these experienced executives offer up their thoughts on the keys to success within this ever-evolving field.