Strategies of Successful Advertisers is an authoritative, incisive collection of insider perspectives on the dynamic and innovative forefront of the advertising industry. Featuring top CEOs and company directors, all representing some of the nation's leading advertising agencies, this book highlights fundamental strategies for successful leadership in the advertising world. The authors candidly discuss market strategies, client service, staffing challenges, global advertising, and consumer culture, distinctly noting how to manage these aspects in the right way in order to achieve success in the industry. Defining tactics that have been imperative to their own accomplishments and daily practice and drawing from actual experiences, these leading executives also share their insight and practical guidance on tracking current market trends, increasing revenue, running ad campaigns, managing a creative team, and leveraging current technologies as market strategy.