This 23-page research report written for advertising executives features strategies for managing a budget and measuring profits in the advertising industry. Top advertising executives prioritize key components commonly found in successful advertising agencies. The report focuses on how to build a budget while maintaining competitive salaries and implement filters for the process of budget allocation, with an example of budget allocation provided at the end of the report. Other topics include learning new information and developing intellectual capital; return on investment; client relationships; due diligence; and attracting new business.

• ISBN: 1596225904
• ISBN-13: 9781596225909
• Editor : Aspatore Books Staff
• Category : Business & Economics - Entrepreneurship
• Language : English
• Format:  Spiral
• Publication Date: 8/1/2006
• Publisher Imprint: Aspatore Books
• Price ($AUD): $317.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability