The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.

• ISBN: 9812445579
• ISBN-13: 9789812445575
• Author : Jim Aitchison
• Category : Business & Economics - Advertising & Promotion
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 2/1/2005
• Publisher Imprint: Prentice Hall
• Price ($AUD): $70.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability