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Fine Art Publicity, 2nd Edition : The Complete Guide for Artists, Galleries, and Museums
Susan Abbott
Paperback - $30.95
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight.
Cross-Cultural Content Analysis of Advertising from the United States and India
Niaz Ahmed
Paperback - $41.95
Cutting Edge Advertising II : How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison
Paperback - $62.95
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step ...
Advertising Strategy : Creative Tactics from the Outside/In
Tom Altstiel
Paperback - $106.95
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working profession ...
Critical Studies in Media Commercialism
Robin Andersen
Paperback - $113.95
This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on pol ...
Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
Paperback - $62.95
Students of advertising and marketing management learn many concepts in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students ...
How to Exhibit at Trade Fairs : The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding
John Appleyard
Paperback - $37.95
It's Not How Good You Are, It's How Good You Want to Be
Paul Arden
Paperback - $14.95
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul A ...
