Methods of Advertising

Charles E. Ellison
Paperback - $57.95

Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.

The Essential Brand Book : Over 100 Techniques to Increase Brand Value

Iain Ellwood
Paperback - $69.95

"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains o ...

Dynamic Models of Advertising Competition

Gary M. Erickson
Hardcover - $191.95

The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic a ...

Dynamic Models of Advertising Competition : Open- And Closed-Loop Extensions

Gary M. Erickson
Hardcover - $241.95

The use of advertising by competing firms to achieve and maintain profitable market positions is an important subject of scholarly research and practical relevance. This book reviews previous empirical and analytical research on advertising competiti ...

Guide to Producing a Fashion Show

Judith C. Everett
Paperback - $153.95

- Each chapter features an insightful fashion show article
- New and updated charts, schedules, and forms that are necessary to execute a successful show

Juicing the Orange : How to Turn Creativity Into a Powerful Business Advantage

Pat Fallon
Hardcover - $42.95

Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will ...

Business Cards : The Art of Saying Hello

Liz Farrelly
Paperback - $47.95

"Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards created by designers around the world. Business cards are a major design challenge; creating successful cards is all about the c ...

Leveraging Mobile Media : Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Valerie Feldmann
Paperback - $180.95

Advertising : Concept and Copy

George Felton
Paperback - $81.95

Ideas Are What make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundre ...

If You Think It's Tough to Sell, Try Buying : The Complete Guide to Effective Radio Advertising

Joseph Fiedler
Hardcover - $33.95