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Branding a Store : How to Build Successful Retail Brands in a Changing Marketplace
Ko Floor
Hardcover - $69.95
The author offers strategies to build a brand identity by positioning on price, convenience, and store experience, and he explores brand personality and brand communication. He offers examples from an extensive body of retail brands, from Wal-Mart to ...
Underdog Advertising : Proven Principles to Compete and Win Against Giants in Any Industry
Paul W. Flowers
Paperback - $30.95
Balanced Brand : How to Balance the Stakeholder Forces That Can Make or Break Your Business
John Foley
Hardcover - $46.95
Companies often assume that if their sales are good, then their branding must be effective. But they pay alarmingly little attention to what it is that actually sustains their brand and reputation, leaving them vulnerable to dangerous backlash if a r ...
How to Get Ideas
Jack Foster
Paperback - $30.95
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the myst ...
Advertising and Popular Culture
Jib Fowles
Paperback - $111.95
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the perso ...
The Mirror Makers : A History of American Advertising and Its Creators
Stephen Fox
Paperback - $65.95
Handbook of Product Placement in the Mass Media : New Strategies in Marketing Theory, Practice, Trends, and Ethics
Mary-Lou Galician
Paperback - $80.95