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Contemporary Advertising with Other
William F. Arens
Hardcover - $329.95
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clea ...
Essentials of Contemporary Advertising
William F. Arens
Paperback - $287.95
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually ...
Persuasive Advertising
Scott Armstrong
Hardcover - $85.95
This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising an ...
Chick Magnates, Ayatollean Televangelist, & a Pig Farmer's Beef : Inside the Sometimes Hilarious World of Advertising
George Arnold
Paperback - $36.95
Advertising Leadership Strategies : The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry
Aspatore Books
Paperback - $46.95
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. E ...
Strategies of Successful Advertisers : Top Executives on Fostering Client Relations, Connecting with Consumers, and Earning a Top-Tier Marketplace Repu
Aspatore Books
Paperback - $81.95
Strategies of Successful Advertisers is an authoritative, incisive collection of insider perspectives on the dynamic and innovative forefront of the advertising industry. Featuring top CEOs and company directors, all representing some of the nation's ...
Barnbrook Bible : The Graphic Design of Jonathan Barnbrook
Jonathan Barnbrook
Hardcover - $114.95
Jonathan Barnbrook is one of the best-known and most highly regarded graphic designers in the world. This ambitious publication redefines the genre of designer's monograph in the same way that "I Want to Spend the Rest of My Life Everywhere, with Eve ...
Hearing Voices : Creating, Voicing & Producing Great Radio Commercials
Alan Barzman
Paperback - $33.95
Hearing Voices is an amusing and informative examination of what it takes to create and produce highly effective and humorous radio commercials. Advertisers, agencies, people working in media and the general public will find this book to be both ente ...