Brand New Brand Thinking : Brought to Life by 11 Experts Who Do

Merry Baskin
Hardcover - $54.95

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost ...

Great American Billboards : 100 Years of History by the Side of the Road

Fred E. Basten
Paperback - $32.95

Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, ...

Words That Sell : More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas

Richard Bayan
Paperback - $29.95

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." --"Advertising Age

"Words That Sell is "the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. ...

Humor in the Advertising Business : Theory, Practice, and Wit

Fred K. Beard
Paperback - $59.95

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's f ...

Advertising and Promotion : An Integrated Marketing Communications Perspective W/ Premium Content Card with CDROM

George E. Belch
Hardcover - $365.95

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant da ...

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Arthur Asa Berger
Hardcover - $153.95

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, ...

Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society

Arthur Asa Berger
Paperback - $56.95

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, ...

Street-Smart Advertising : How to Win the Battle of the Buzz

Margo Berman
Paperback - $65.95

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples de ...

More Leads : The Complete Handbook for Tips Groups, Leads Groups and Networking Groups

Peter Biadasz
Paperback - $30.95

It's time to shout:
I am in a networking group!!!
The leads will come to me like I am a lead magnet!!!

This book will:

Show you how to get "more leads" from your networking group
(Would 1,500 leads help your business?)

"End the ...

Brands That Rock : What Business Leaders Can Learn from the World of Rock and Roll

Roger Blackwell
Hardcover - $46.95

" Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."
– Tommy Hilfiger, Designer

Cadi ...