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The Bare Bones of Advertising Print Design
Robyn Blakeman
Paperback - $65.95
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to ...
The Online Copywriter's Handbook
Robert W. Bly
Paperback - $33.95
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
In "The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of "The Cop ...
Under the Radar : [Talking to Today's Cynical Consumer]
Jonathan Bond
Hardcover - $89.95
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have c ...
Affiliate Millions : Make a Fortune Using Search Marketing on Google and Beyond
Anthony Borelli
Hardcover - $39.95
While some people still have doubts about making money online, those in the know continue to take advantage of the profitable opportunities that the Internet has to offer.
After making one million dollars through paid search marketing and affiliat ...
Google Advertising Guerrilla Tactics : Google Advertising A-Z Plus 150 Killer Adwords Tips & Tricks
Bottletree Books
Paperback - $36.95
This extensive guide to all aspects of Google advertising provides over 150 killer tips and tricks for getting the most clicks at the lowest cost.
Sway : The Irresistible Pull of Irrational Behavior
Rom Brafman
Hardcover - $35.95
Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
Philosophy of Branding : Great Philosophers Think Brands
Thom Braun
Paperback - $24.95
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the worlds greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say ...
What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds
Rex Briggs
Hardcover - $39.95
"What Sticks" is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising.
Decades ago it was okay to believe, as retail mag ...