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The Complete Guide to Google Advertising : Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan
Bruce C. Brown
Paperback - $39.95
This book takes the mystery out of Google and its programs including Adsense, Adwords, and the Google APIs. We spent thousands of hours interviewing and communicating with hundreds of experts. This book contains their secrets and proven successful id ...
Kellogg on Advertising & Media : The Kellogg School of Management
Bobby J. Calder
Hardcover - $47.95
Members of the world's leading marketing faculty explain the revolutionized world of advertising
Like Kellogg On Branding and Kellogg on Marketing, Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the K ...
Tested Advertising Methods
John Caples
Paperback - $27.95
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Joe Cappo
Paperback - $29.95
"Who better to tell us about the future of advertising than Joe Cappo? His years at "Advertising Age and his vast knowledge of the industry make for a deeply insightful book."
--Gordon T. Hughes II, president and CEO, American Business Media
"Th ...
Image by Design : From Corporate Vision to Business Reality
Clive Chajet
Paperback - $79.95
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and bran ...
Rolling Out New Products Across International Markets
George Chryssochoidis
Hardcover - $170.95
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and ...
Processing Web Ads : The Effects of Animation and Arousing Content
Yongkuk Chung
Hardcover - $191.95
In this pioneering investigation, Yongkuk Chung measures the extent to which banner ad characteristics such as animation and pictorial representation impact traditional ad response measures such as recall and recognition.132 pp.
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Paperback - $296.95
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an "integrated" learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in e ...
10 Ways to Screw Up an Ad Campaign : A Guide to Planning and Creating Advertising That Works
Barry H. Cohen
Paperback - $22.95
Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.