Visual Merchandising : The Business of Merchandise Presentation

Robert Colborne
Paperback - $228.95

This book details the essentials of visual merchandising and the basic methodology of presentation for anyone in the fashion or retail industry.

The Adsense Code : What Google Never Told You about Making Money with Adsense

Joel Comm
Hardcover - $54.95

The Adsense Code : What Google Never Told You about Making Money with Adsense

Joel Comm
Paperback - $39.95

"The AdSense Code" is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google's* AdSense.

Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History

Steve Cone
Hardcover - $36.95

This new book from Steve Cone, marketing leader and author of the well-reviewed Steal These Ideas, unlocks marketing's biggest mystery: how to conjure the words that make a product irresistible. Steve calls these exceptional slogans powerlines.

Steal These Ideas! : Marketing Secrets That Will Make You a Star

Steve Cone
Hardcover - $30.95

Working with and at leading companies including American Express, Espsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates ...

Obd : Obsessive Branding Disorder

Lucas Conley
Hardcover - $36.95

Blending whip-smart analysis with colorful reportage and humor, Conley distinguishes what is true and useful about branding as a business strategy, from what is distracting and destructive.

The 33 Ruthless Rules of Local Advertising

Michael Corbett
Paperback - $24.95

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don't ask your customer what brought them in, demand absolute acc ...

Provocateur : Images of Women and Minorities in Advertising

Anthony J. Cortese
Paperback - $59.95

In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertisingperhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideolo ...

Provocateur : Images of Women and Minorities in Advertising

Anthony Joseph Paul Cortese
Paperback - $63.95

This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, th ...

New Products Management

C. Merle Crawford
Hardcover - $290.95

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development s ...