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Advertising Myths : The Strange Half-Lives of Images and Commodities
Anne M. Cronin
Hardcover - $306.95
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In "Advertising Myths" Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the s ...
The Accounting Professional's Encyclopedia of Low Cost & Creative Marketing Strategies
Allen R. DAngelo
Paperback - $54.95
Advertising for Dummies
Gary Dahl
Paperback - $35.95
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way(R) to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on cre ...
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Marcel Danesi
Paperback - $65.95
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explore ...
Consumerist Manifesto
Davidson Martin
Paperback - $82.95
Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.
Brand Driven : The Route to Integrated Branding Through Great Leadership
Susan V. Davis
Hardcover - $69.95
A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play ...
From Brand Vision to Brand Evaluation : The Strategic Process of Growing and Strengthening Brands
Leslie de Chernatony
Paperback - $97.95
This second edition presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands," co-written by the author. It provides a flowchart for progressing the brand b ...
Get Smashed : The Story of the Men Who Made the Adverts That Changed Our Lives
Sam Delaney
Paperback - $26.95
What No One Ever Tells You About...Blogging and Podcasting : Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere
Ted Demopoulos
Paperback - $30.95
As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “ Engadget” is one of ...