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Fashion Advertising and Promotion
Jay Diamond
Hardcover - $124.95
This easy-to-read, basic text explores the advertising and promotion methods used by fashion designers, manufacturers, retailers, materials processors, resident buying offices, forecasters, trade associations, expositions, and other professionals and ...
Publicity and Public Relations
Dorothy I. Doty
Paperback - $29.95
Titles in Barron's Business Library series are currently being revised and updated, and reset in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasi ...
Meet Mr. Product : The Art of the Advertising Character
Warren Dotz
Paperback - $27.95
From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.
Creating Corporate Reputations : Identity, Image, and Performance
Grahame Dowling
Paperback - $112.95
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their co ...
Creative Strategy in Advertising
Bonnie L. Drewniany
Paperback - $271.95
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an ...
Optimal Database Marketing : Strategy, Development, and Data Mining
Ronald G. Drozdenko
Hardcover - $166.95
"Destined to be the definitive guide to database marketing applications, analytical strategies and test design."
- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee
" ...
Beyond Disruption : Changing the Rules in the Marketplace
Jean-Marie Dru
Hardcover - $59.95
Beyond Disruption
In his influential and popular Disruption, Jean-Marie Dru showed you how to break free from conventional business thinking, unleash creativity, and shape a radical new vision of a product, brand, or service. Now, this internation ...
Disruption : Overturning Conventions and Shaking Up the Marketplace
Jean-Marie Dru
Hardcover - $65.95
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years - from Federal Express overnight delivery to Saturn's fixed sticker price - and you'll see a perfect example of the principle of disruption in ...
How Disruption Brought Order : The Story of a Winning Strategy in the World of Advertising
Jean-Marie Dru
Hardcover - $44.95
The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.