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The Advertised Mind : Ground-Breaking Insights Into How Our Brains Respond to Advertising
Erik Du Plessis
Hardcover - $69.95
In "The Advertised Mind," the author draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in establishing a firm mem ...
The Advertised Mind : Groundbreaking Insights Into How Our Brains Respond to Advertising
Erik Du Plessis
Paperback - $68.95
Principles of Advertising & IMC W/ Adsim CD-ROM
Tom Duncan
Hardcover - $325.95
PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’ s text ...
One Great Insight Is Worth a Thousand Good Ideas : An Advertising Hall-Of-Famer Reveals the Most Powerful Secret in Business
Phil Dusenberry
Paperback - $24.95
Advertising legend Dusenberry reveals the secrets of powerful business insights--how people get them, how they recognize them, and how they keep them coming.
Advertising as Communication
Gillian Dyer
Paperback - $73.95
"I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.: --"Journal of Educational Television
This title available in eBook format. Click here for more information.
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The Effect of Advertising and Display : Assessing the Evidence
Robert East
Hardcover - $149.95
How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners. Robert East presents evidence on successful ...
Media Promotion & Marketing for Broadcasting, Cable and the Internet
Susan Tyler Eastman
Paperback - $88.95
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable an ...
Creating Passion Brands : Getting to the Heart of Branding
Helen Edwards
Hardcover - $69.95
This fresh and original take on branding is soundly based on academic theory and extensive original research. Packed with global cases, practical tools, models, and frameworks, this work shows how to create a brand that is credible and desirable.
Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
Paperback - $43.95
This fresh and original take on branding is soundly based on academic theory and extensive original research. Packed with global cases, practical tools, models, and frameworks, this work shows how to create a brand that is credible and desirable.