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Writing Effective Letters, Memos, and E-mail
Arthur H. Bell
Paperback - $15.95
Titles in Barron's "Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the corporate ...
Words at Work
Susan Benjamin
Paperback - $24.95
ts fast and clearly. This guide is a handbook every office needs, covering new media like e-mail, avoiding common mistakes, and overcoming writer's block. "Words at Work" belongs at every desk beside the dictionary.
Persuasive Writing : How to Make Words Work for You with CDROM
Guy Billout
Paperback - $29.95
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that's handy for an informal note, what happens when we ...
How to Write Sales Letters That Sell
Drayton Bird
Paperback - $47.95
"The ultimate how-to book of direct mail letter writing." -- Victor Ross, former Chairman, Reader's Digest
Elements of Business Writing : A Guide to Writing Clear, Concise Letters, Mem
Gary Blake
Paperback - $18.95
From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clea ...
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Res
Gary Blake
Paperback - $19.95
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasi ...
Quick Tips for Better Business Writing
Gary Blake
Paperback - $22.95
A portable treasury of clear, persuasive business communication that takes the pain out of organizing and writing dozens of the most common business documents, from e-mail to fund-raising letters to technical reports. Includes easy-to-follow do; s an ...
Bob Bly's Guide to Freelance Writing Success
Robert W. Bly
Paperback - $30.95
While many freelance writers struggle to earn a living wage, Bly has proven year after year that it's not only possible to earn far more, it's possible to to transform words into a $100,000-a-year freelancing business.
The Perfect Sales Piece : A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets
Robert W. Bly
Paperback - $37.95
Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing t ...