Dynamics of Public Relations and Journalism : A Practical Guide for Media Studies

Leslie Alcock
Paperback - $58.00

Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in...

Visual Identity : Promoting and Protecting the Public Face of an Organization

Susan Westcott Alessandri
Hardcover - $110.90

Visual identity is the strategically planned and purposeful presentation of a brand or organization in order to gain a positive image in the minds of the public, including--but not limited to--its name, logo, tagline, color palette and architecture,...

Visual Identity : Promoting and Protecting the Public Face of an Organization

Susan Westcott Alessandri
Paperback - $47.90

Public Relations

Moi Ali
Library Binding - $39.10

This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.

The Executive's Guide to Corporate Events & Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New

Judy Allen
Hardcover - $37.80

Viral Marketing 100 Success Secrets- Secret Strategies, Buzz Marketing Tips and Tricks, and Interactive Marketing : 100 Simple Online Campaign Principl

Kevin Allen
Paperback - $29.00

This book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together --a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips...

Crisis Communication : Practical PR Strategies for Reputation Management and Company Survival

Peter F. Anthonissen
Hardcover - $55.40

"Crisis Communications" is a thorough guide to help prepare an organization for unexpected calamities. It provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity...

Planning Special Events

James Armstrong
Paperback - $47.90

Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Excellence...

The Public Relations Writer's Handbook : The Digital Age

Merry Aronson
Hardcover - $55.40

Praise for the Second Edition of The Public Relations Writer's Handbook "Essential for any PR professional. Well written and easy to understand." --Richard Edelman, president and CEO, Edelman Public Relations Worldwide "Despite all the rapid...

Building Customer Relationships Through Public Relations : Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awarenes

Aspatore Books
Paperback - $94.50

Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of...