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Effective Public Relations
Moi Ali
Paperback - $11.95
Practical techniques show you how to develop effective public relations skills and implement publicity campaigns Clear text and illustrations cover every aspect of creating and monitoring media coverage Simple checklists enable you to be fully prepar ...
Planning Special Events
James Armstrong
Paperback - $61.95
Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Ex ...
The Public Relations Writer's Handbook : The Digital Age
Merry Aronson
Hardcover - $73.95
The second edition of the "Public Relations Writer's Handbook" offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speec ...
Inside the Minds : PR Visionaries
Aspatore Books
Paperback - $44.95
Leading public relations experts reveal the secrets to getting noticed, making a name for a company and building a brand through public relations.
Public Relations Leadership Strategies : Leading Ceos on Developing a Leadership Plan, Making a Direct Financial Impact, and Adding Value for a Company
Aspatore Books
Paperback - $77.95
Public Relations Leadership Strategies is a smart and intriguing volume that focuses on the strategies essential for successfully shaping the roles of today's public relations industry leaders. Featuring CEOs from some of the nation's leading public ...
Publicity for Nonprofits : Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Sandra L. Beckwith
Paperback - $36.95
Beckwith shows nonprofit organizations how to use cost-effective publicity techniques to reach fundraising goals, recruit employees and volunteers, and educate consumers.
Gaining Influence in Public Relations : The Role of Resistance in Practice
Bruce K. Berger
Paperback - $71.95
This volume explores power and influence in and around public relations practice. Using studies and research in public relations, organizational communication, management, and social movement disciplines, the authors construct a framework for theoriz ...
Public Relations Writing : The Essentials of Style and Format
Thomas H. Bivins
Paperback - $130.95
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print adve ...
Public Relations Writing : The Essentials of Style and Format with Online Learning Center
Thomas H. Bivins
Paperback - $130.95
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print adve ...