Corporate Public Affairs : Interacting with Interest Groups, Media, and Governments

Otto Lerbinger
Paperback - $119.95

This volume examines the functions and responsibilities of the role of public affairs and explores approaches to dealing with the primary constituencies (interest groups, media, government). For students, scholars, and practitioners in public relatio ...

A Branded World : Adventures in Public Relations and the Creation of Superbrands

Michael Levine
Hardcover - $44.95

Praise for A Branded World

"A Branded World is a real insider's guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue ...

Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke

Michael Levine
Paperback - $24.95

Guerrilla PR Wired

Michael Levine
Paperback - $27.95

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com

...

Perfecting the Pitch : Creating Publicity Through Media Rapport

Benjamin Lewis
Paperback - $30.95

The key to gaining media exposure, whether for a person or product, is through developing friendships with journalists. Just like in everyday life, these relationships are based on mutual respect, understanding, candor, and communication. Once the ra ...

Public Relations in Health Care : A Guide for Professionals

Kathleen L. Lewton
Paperback - $158.95

This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contrib ...

Leveraging Circles of Influence : Be Influential Workbook

Jill Lublin
Paperback - $23.95

THE INSIDER?S EDGE TO POWERFUL PUBLICITY has been creatively designed as a workbook to offer you the opportunity to not only read, but also take an active part in creating a new and exciting public relations program. Each section is filled with techn ...

Public Relations for Schools : A Resource Guide for Principals (Hc)

Sally S. Lunblad
Hardcover - $177.95

Public Relations for Schools : A Resource Guide for Principals (PB)

Sally S. Lunblad
Paperback - $99.95

Win Them Over : A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs

Efrem G. Mallach
Hardcover - $902.95