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Managing Corporate Reputation
Susan Croft
Spiral - $253.20
'You cannot ignore that corporations are under the microscope as never before."It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy?...
Adapting Police Services to New Immigration
Leigh Culver
Hardcover - $84.40
Latino immigration to the Midwest has had a significant impact on police-community relations, particularly, in smaller communities historically unaccustomed to diverse ethnic groups. This book describes the experiences of law enforcement agencies in...
Building Buzz : How to Reach and Impress Your Target Audience
Marisa DVari
Paperback - $18.60
In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building Buzz through free media is the most efficient and effective way to attract prospects, gain...
Public Affairs Techniques for Business
Peter Wynne Davies
Spiral - $253.20
Public affairs is a tool that enables us to steer a way around an imminent disaster or to alert policy makers that something must be done to minimise its effect. It is also a route to avoiding that trouble in the first place. Furthermore, public affairs...
Public Relations Democracy : Politics, Public Relations and the Mass Media in Britain
Aeron Davis
Paperback - $54.60
Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate...
Everything You Should Know about Public Relations : Direct Answers to Over 500 Questions
Anthony Davis
Paperback - $33.50
Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon
Paperback - $79.40
Managing Activism : A Guide to Dealing with Activists and Pressure Groups
Denise Deegan
Paperback - $47.20