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Consumerism : Search for the Consumer Interest
David A. Aaker
Paperback - $42.95
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cove ...
Consumer Behaviour : A European Perspective
Gerrit Antonides
Paperback - $158.95
Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the det ...
CB 2008-2009 (with Review Cards and Cb4me.com Printed Access Card)
Barry J. Babin
Paperback - $117.95
Consumed : How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
Benjamin R. Barber
Paperback - $29.95
This provocative culmination of Barber's lifelong study of democracy and capitalism confronts the likely consequences of consumerism on our children, our liberty, and our citizenship, and shows finally how citizens can resist and transcend the cultur ...
Accounting for Tastes
Gary Stanley Becker
Paperback - $52.95
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how th ...
Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
Paperback - $54.95
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an acces ...
Winning in the Indian Market : Understanding the Transformation of Consumer India
Rama Bijapurkar
Paperback - $32.95
A comprehensive examination of Indian consumer markets
Winning in the India Markets focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failur ...
Consumer Behavior
Roger D. Blackwell
Hardcover - $426.95
CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. Th ...