Media Economics, Second Edition

Alan B. Albarran
Paperback - $94.95

The second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as wel ...

Inside the Minds : The Art of Public Relations

Aspatore Books
Paperback - $46.95

Inside the Minds: The Art of Public Relations is the most authoritative book ever written on public relations, written by an unprecedented collection of CEOs from the leading public relations firms of the world. These industry visionaries reveal the ...

Telecom Leadership Strategies : The World's Top Telecommunications CEOs on Revenue Generation, Sales Strategies, and the Future of the Industry

Aspatore Books
Paperback - $62.95

Chapters Include: Larissa Herda, Chairman, President, and Chief Executive Officer, Time Warner Telecom, Inc. ? ?Differentiation: The Key to Success in Any Industry?, Jos? A. Collazo, Chairman, President, and Chief Executive Officer, Infonet Services ...

Word of Mouse : The New Age of Networked Media

Jim Banister
Hardcover - $41.95

Banister illustrates how media has evolved--from the telegraph to McLuhan to wireless digital--into a central element of every company's business. He outlines vanguard ideas for how our conception of "programming" in this age of networked media must ...

Mass Communication Theory : Foundations, Ferment, and Future

Stanley J. Baran
Paperback - $241.95

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbo ...

Theatre : A Way of Seeing with Other

Milly S. Barranger
Paperback - $220.95

Consistently praised for being "streamlined" and "clear and student friendly," THEATRE: A WAY OF SEEING offers the beginning theatre student an exciting, full-color introduction to all aspects of theatre. It presents the experience of theatre, who se ...

The Mean World Effects of Reality Television- Perceptions of Antisocial Behaviors Resulting from Exposure to Competition-Based Reality Programming

Kristin M. Barton
Paperback - $127.95

Rethinking Disney : Private Control, Public Dimensions

Mike Budd
Paperback - $57.95

In recent years, the Walt Disney Company has grown far beyond its beginnings in animated films and theme parks to become a major multinational corporation with global reach. As the company's activities have grown more complex and its influence more u ...

Desperate Networks

Bill Carter
Paperback - $26.95

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author of "The Late Shift," goes behind the scenes to reveal the inner workings of the televisio ...

Smartbomb : The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution

Heather Chaplin
Hardcover - $39.95

The authors go into the epicenter of the videogame explosion, where computer technology is fused with artistic creativity. Startling and revelatory, this is an up-close and personal look at the egos, the battles, the one-upmanship, and the love of th ...