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Internal Marketing : Tools and Concepts for Customer-Focused Management
Pervaiz K. Ahmed
Paperback - $103.95
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.
The text begins by defining what internal marketing is and how it can work, and from th ...
The Do's and Taboos of International Trade : A Small Business Primer
Roger E. Axtell
Paperback - $37.95
GATT, NAFTA, EEC - this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any ...
Drivers of Global Business Success : Lessons from Emerging Markets
F. Zeynep Bilgin
Hardcover - $170.95
In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies ...
International Retail Marketing : A Case Study Approach
Grete Birtwistle
Paperback - $105.95
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healt ...
International Marketing
Philip R. Cateora
Hardcover - $350.95
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a wel ...
Doing Business in Emerging Markets : Entry and Negotiation Strategies
S. Tamer Cavusgil
Paperback - $105.95
There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed ...
Global Account Management : A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World
Peter Cheverton
Hardcover - $107.95
An essential guide to supporting and servicing global accounts with insight into managing cultural diversity, this text uses more than 100 case studies to help managers develop a realistic and practical approach.
Global Account Management : A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
Peter Cheverton
Paperback - $86.95
"Global Account Management" explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlik ...