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Brand Leadership
David A. Aaker
Hardcover - $47.95
David Aaker, "the dean of the brand-equity movement" ("Brandweek"), prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level--strategic brand leadership. Drawing o ...
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
Hardcover - $44.95
From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.
Building Strong Brands
David A. Aaker
Hardcover - $47.95
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's prim ...
Start Your Own Herb and Herbal Products Business
Rob Adams
Paperback - $26.95
This essential guide not only shows readers how to grow herbs, but also how to develop a wide range of herbal products they can sell to expand their business and improve profits.
Branddigital : Simple Ways Top Brands Succeed in the Digital World
Allen P. Adamson
Hardcover - $39.95
Since the publication of his bestselling book "BrandSimple," advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital ...
BrandSimple : How the Best Brands Keep It Simple and Succeed
Allen P. Adamson
Paperback - $24.95
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution ...
Cause Related Marketing
Sue Adkins
Paperback - $103.95
The first book on Cause Related Marketing that puts it into the context of marketing, management of corporate reputation, corporate social responsibility, corporate community investment and philantrophy. Vignettes and in-depth case studies provide il ...