The Platinum Rule for Trade Show Mastery : The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

Tony Alessandra
Paperback - $32.95

Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doi ...

Commonsense Direct & Digital Marketing

Drayton Bird
Paperback - $96.95

The authority on direct marketing execution and widely appreciated for its no-nonsense style, this latest edition includes the field of digital marketing. Just as important, it provides not only the structure for success but also an insight into the ...

Business to Business Direct Marketing

Robert W. Bly
Hardcover - $73.95

This second edition of "Business to Business Direct Marketing" is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing. Loaded with realworld examples of how the pr ...

Science of Marketing by Mail

Homer J. Buckley
Paperback - $50.95

Contents: evolution of marketing methods; mail selling plans based on statistics; economic value of truth in marketing by mail; using the mails to make sales; manufacturers who have become merchants by mail selling; opening new territory and increasi ...

Relationship Fundraising : A Donor Based Approach to the Business of Raising Money

Ken Burnett
Hardcover - $77.95

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book "Relationship Fundraising" to offer fundraising professionals an invaluable resource for learning the techniques of effective communicati ...

Get Noticed... Get Referrals : Build Your Client Base and Your Business by Making a Name for Yourself

Bill Cates
Paperback - $29.95

A proven program to win more clients, connections, and referrals

""Get Noticed . . . Get Referrals" is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you ne ...

The Business Podcasting Bible : Wherever My Market Is... I Am

Paul Colligan
Paperback - $32.95

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate in ...

Build It Big : 101 Insider Secrets from Top Direct Selling Experts

Direct Selling Women's Alliance
Paperback - $29.95

The Direct Selling Womens Alliance connects readers to experts who have achieved unparalleled success in the direct selling profession. The innovative insights and action steps show readers how to manage and grow their own business, find more custome ...

Successful, Low-Cost Direct Marketing Methods : A Handbook of Highly Effective Marketing and Direct Marketing Methods

Jeffrey Dobkin
Paperback - $41.95

This book cuts through the theoretical and gives practical, useful direct marketing know-how. A Great Reference Tool - and an unbelievable marketing resource. No theory, no history, no fluff. Over 400 pages jam-packed with thousands of in-depth tips, ...

Uncommon Marketing Techniques

Jeffrey Dobkin
Paperback - $30.95

With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right ...