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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets
Jr. Anderson
Hardcover - $54.95
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a ...
Business, Markets and Government in the Asia-Pacific
Yun-Peng Chu
Paperback - $117.95
In this meticlously researched study, the authors analyse often thorny issues of industrial organisation, competition policy and liberalisation in the Asia-Pacific Region.
Selling Power - Marketing Energy Under Deregulation
Jim Drummond
Paperback - $26.95
A comprehensive look at the challenges and issues facing energy providers as they enter the era of open competition.
Value Acceleration : The Secrets to Building an Unbeatable Competitive Advantage
Mitchell Gooze
Hardcover - $39.95
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'V ...
Nuts, Bolts and Magnetrons : A Practical Guide for Industrial Marketers
Paul Millier
Paperback - $158.95
Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understandi ...
Marketing Construction Services
Paul Pryor
Paperback - $56.95
A ???must read??? for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.