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Marketing Research
David A. Aaker
Hardcover - $319.95
This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits with ...
Collaborative R&d : Manufacturing's New Tool
Gene Allen
Hardcover - $255.95
The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. With the advent of the telecommunications and information infrast ...
The Survey Research Handbook
Pamela L. Alreck
Hardcover - $99.95
Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisio ...
The Low-Income Consumer : Adjusting the Balance of Exchange
Linda F. Alwitt
Paperback - $111.95
"Linda F. Alwitt and Thomas Donley's excellent new book reinvigorates the discussion of the major issues in this critical domain and provides creative and novel insights for their resolution. Through careful and imaginative analysis of secondary data ...
Discrete Choice Theory of Product Differentiation
Simon P. Anderson
Hardcover - $158.95
Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model ...
Marketing Research That Won't Break the Bank : A Practical Guide to Getting the Information You Need
Alan R. Andreasen
Hardcover - $49.95
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In "Marketing Research That Won't Break the Bank," Ala ...
Robin Hood Marketing : Stealing Corporate Savvy to Sell Just Causes
Katya Andresen
Hardcover - $39.95
Praise for "Robin Hood Marketing"
"An incredibly compelling and digestible book— full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile."
Cases in Consumer Behaviour
Antonides
Paperback - $119.95
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and in ...