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Managementul Asigurarii Calitatii - Principii, Concepte, Politici Si Instrumente
Victor Andrei
Paperback - $30.95
The Handbook of Brand Management
David Arnold
Hardcover - $81.95
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax ...
Overpromise and Overdeliver : The Secrets of Unshakable Customer Loyalty
Rick Barrera
Hardcover - $41.95
Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.
Moment of Truth : Redefining the CEO's Brand Management Agenda
Andreas Bauer
Hardcover - $90.95
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic ...
A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury
Paperback - $26.95
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
Capturing Ideas for New Product Development : Requirements Capture Management
Margaret Bruce
Hardcover - $148.95
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
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Queueing Networks : Customers, Signals and Product Form Solutions
Xiuli Chao
Hardcover - $450.95
'Mathematically beautiful and elegant yet has much practical application -- Professor Richard Weber The first mathematical analysis of a queueing problem concerned the use of early telephone switches. Since then, emerging technologies such as those i ...
Price Sensitivity for Electronic Entertainment : Determinants and Consequences
Gunnar Clausen
Paperback - $65.95
This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of internet entertainment, video games, and mobile ente ...
New Products Management
C. Merle Crawford
Hardcover - $335.95
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development ...