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Mail Surveys
Thomas W. Mangione
Paperback - $92.95
How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights ...
Literary Research and the American Modernist Era : Strategies and Sources
Robert Matuozzi
Paperback - $75.95
Audience Analysis
Denis McQuail
Paperback - $99.95
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike an ...
Communicating Research
A. J. Meadows
Hardcover - $172.95
Communicating Research explores how changing technologies affect academic research practices. The book begins with the rise of electronic media and fundamental changes in the dissemination of research. It then outlines the problems and concerns of re ...
Is There Pre-Columbian Writing at Teotihuacan?
Joanne E. Michel De Guerrero
Paperback - $26.95
"Is there Pre-Columbian Writing at Teotihuacan?" began as a study to yield a closer examination of a limited set of glyphic elements found at the archaeological site of Teotihuacan in Mexico, in order to verify whether said elements may be part of a ...
The Focus Group Guidebook
David L. Morgan
Paperback - $94.95
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion ...
The Focus Group Kit : Volumes 1-6
David L. Morgan
Kivar (or comparable) - $405.95
"This kit will provide the reader with a systematic and readable approach to the design, implementation, and analysis of focus group data. The material is presented to help the novice learn how to actually conduct a focus group while at the same time ...