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Mark A. Aakhus
Paperback - $65.95
Mobile phones affect every aspect of our personal and professional lives. They have transformed social practices and changed the way we do business, yet surprisingly little serious academic work has been done on them. This book studies the impact of ...
Alan B. Albarran
Paperback - $177.95
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Philip Alberstat
Hardcover - $317.95
Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of de ...
Leslie Alcock
Paperback - $84.95
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily i ...
Alison Alexander
Paperback - $68.95
TAKING SIDES: CLASHING VIEWS IN MASS MEDIA presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue i ...
Robert Allen
Paperback - $88.95
A discussion of a truly international range of television programs, this title covers alternative modes of television such as digital and satellite.
David L. Altheide
Paperback - $59.95
Taking advantage of electronic information bases, Altheide, whose previous interpretive studies of the mass media are well known, uses a "tracking discourse" method to show how the nature and use of the word "fear" by mass media have changed over the ...